One of the largest gaming software providers, Playtech was founded in Estonia in 1999. Today, Playtech is a publicly traded company on the London Stock Exchange and a leader in the gambling and financial trading industry, with over 5,000 employees in 17 countries.
Playtech designs a range of online casino related products, including slots, bingo, poker, table games, live dealer casinos and sports betting platforms. Not only is Playtech prolific in its game production, but it also designs the backend technology that provides casinos with their web and mobile platforms.
Its casino games and betting products can be found at some of the most established online casinos in the UK, such as William Hill, bet365 and Ladbrokes. As the company grew, it has also acquired other developers such as the slot maker Quick Spin, as well as game platform engineers like Game Maker.
While most players will know Playtech for their Marvel Comics progressive jackpot slots, Playtech offers much more behind the scene. As a giant in the online gaming industry, Playtech provides turnkey solutions for online casinos, from gaming products, cross-platform management systems and licensing.
Founded: 1999 in Estonia; listed on London Stock Exchange in 2006
Studio HQ: Douglas, Isle of Man
Focus: All online gaming betting products, Platform Management
Playtech is focused on providing a seamless gaming and betting experience – this is Playtech ONE and the guiding principal technology behind Playtech’s developments. On the players’ end, cross-platform functionality is a given. All of Playtech’s products – whether it’s casino games, bingo, the lottery or poker – can be enjoyed equally on desktop and mobile devices, all with the same wallet. To ensure the best user experience, Playtech also provides CRM and retention tools, including a bonus engine, so that operators can process data in real time and provide players with customised service.
With 600+ high performing games, the Playtech Casino Portfolio offers an omni-channel experience, with new games going through mobile and desktop launches simultaneously. Most well-known games include Gladiator, the Marvel Progressive Jackpot series, the Age of the Gods slots series.
Playtech’s live casino offerings include Blackjack, Roulette, Poker, Baccarat, Hi-Lo, Sic Bo, with Side Bet Variants including 21+3, as well as their flagship Grand Royal live dealer experience. Utilising augemented reality, players have a highly immersive gaming experience. The hardware is state of the art, with premium HD video streamed at top speed. Understanding that the human touch is part of what makes live dealer games so attractive, Playtech also invests heavily in training native speaker dealers for the UK, Spain, Italy and other markets.
Fully customisable in a range of local languages, licenses, and currencies, Playtech’s iPoker is a popular choice for online poker players. The poker network comes in both native Android and iOS, as well as HTML 5. Furthermore the poker client is integrated with Playtech Casino so that players can swtich seamlessly between games. With over 35,000 concurrent players, Playtech’s poker network is one of the largest in the business.
With a huge library of bingo games and other side game offerings, Playtech boasts the largest online bingo network in the UK, with more than 100,000 players daily. The high performing network comes from organic growth and the acquisition of innovative suppliers like Virtue Fusion, ECM and Eyecon. Playtech Bingo is entirely HTML5, so players do not have to download any clients and simultaneously enjoy cross-platform functionality.
One of the most comprehensive and customisable sports betting solutions on the market, Playtech Best Gaming Technology (BGT) is a reliable platform that meets punters need for versatility. In addition to online sportsbooks, Playtech also provides betting terminals and over the counter solutions to major retailers across the globe.
Virtual Sports utilises the latest 3D developments that combines game graphics with Hollywood motion capture technology to create a highly realistic sports simulator that is at least as rich as the traditional sportsbook. Going beyond the favourites like football, horse racing and basketball, the breadth of Playtech’s virtual sports portfolio is unparalleled, with every simulated sport on offer.
Lottery is one of the oldest and most popular betting forms. Playtech’s technology works on bridging the old world of lottery into the digital arena in the online and mobile worlds. The company is a Premium Partner of European Lotteries and a Gold Level Contributor in the World Lottery Association.
Coming Up at Playtech
Having completed the industry’s largest ever dedicated Live Casino migration in the 3rd quarter of 2017, Playtech will be poised to deliver exceptional live dealer experiences for its blue chip operators like Ladbrokes and Paddy Power. Playtech’s Live Casino site in Riga is over 8,500 square meters and is the largest Live Casino site to date. There’s a lot of anticipation in how the company will deploy its state-of-the-art technology for the ultimate Live Casino experience.
The Age of the Gods slots have also proved to be immensely popular in 2017, the company launched Age of the Gods Live Roulette in the 3rd quarter. The game itself is a mixture of Live Dealer games and a progressive jackpot network. This is the first of Playtech ONE experience games that combine the strengths of different games into one – we’re expecting more of these innovations with jackpot functionality from Playtech in 2018.
A powerhouse in online casino development, Playtech is vested in both developing an impressive battery of slots and casino games, and in providing a truly seamless betting experience that works across different channels with robust CRM and business intelligence tools. Its products are built with flexibility so that casino operators can quickly customise bespoke offerings to their clients.